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Showing posts from July, 2010

Brixton Pound

Yup, this caught me by surprise too. This is not a joke; Brixton has actually launched its own currency, the Brixton Pound. For those who don’t know where Brixton is, it’s an area of South London, well known for things like the Brixton Academy, Electric Avenue and a number of various other things, which are mainly negative so I won’t get in to it. The Brixton pound has been created to promote local people to spend their money on local goods. It’s only accepted in Brixton and the idea has been taken from 3 other town in the UK. In order to get these new Brixton pounds, you would have to go to an exchange point and then spend them in Brixton and the idea is that they will hopefully stay in circulation locally. Personally I don’t see why I’d go out my way to change my normal pounds to Brixton pounds, when I can just use my normal pounds. The only reason I’d go for these Brixton pounds would be for novelty. Staff working for the shops accepting the Brixton Pound can

Importance of Business Identity

In this day and age it seems that even with the best staff and most attractive of locations your business identity isn’t recognised without a decent logo to advertise your brand. Your logo is your brand ID and the right image can become memorable to your current customers as well as something that will pop in to the minds of potential customers. Naturally we tend to recall images in our mind of companies logos before we can figure out what their called. For example if I said HMV, the first thing that pops to mind is a gramophone and dog. Your logo also creates first impressions and potential customers will make assumptions towards your company based on your logo and also where and how it’s advertised. This brings us to modern day advertising; one of the best forms of advertising at the moment is vinyl printing on to your company vehicles. Not only is it cheap, but easily achievable and you get to advertise every mile you drive. Van sign writing in Kent is off

New Ford Focus 2011

The Ford Focus was first released in 1994 and now 16 years on we see the 3 rd Generation of Ford Focus’s getting ready to be released early 2011. Described as the most important product in 25 years by Ford boss Alan Mullaly. This will be the first Ford Focus to be sold as one design across the globe, as previously the models varied a little country to country. As with all previous Ford Focus cars, this new model is set to be popular. The current Focus has excellent handling for its class and the new Focus has been promised to have even better handling with the introduction of multilink rear suspension and new variable power steering system. It should be exciting to see the new Ford Focus range of ST and RS models, which have always been a favourite to the UK market. Apparently on this new model Ford are looking at providing a new 1.6 “EcoBoost” Turbo petrol engines, which will give more power than the current 2.0litre engine. This is very similar to VW’s Golf TSi m